The Impetus for Strategic Communication is the need to present, execute and communicate what will become an intergovernmental (National and County) and intragovernmental (across Ministries, Departments and Agencies) coordination to rally a nation behind a cause and a call-to-action.
Strategic Communications
- Internal Communication: to support NCCSRP with content and messaging that engages and envisions the multi-level participants.
- External Communication: to create national awareness of the NCCSRP and provide a unified message (and messaging platform) for inter- and intra-governmental engagement with the publics.
- To facilitate buy-in to the "why" of NCCSRP, of Greening Kenya, and of the importance of a whole-of-government approach by connecting climate change impact and interventions to thematic issues relevant across government actors and across Kenya's social and economic health
The Core Narrative
- Climate Change is not solely an environmental issue; it has consequences that reach the very heart of the security agenda: flooding, disease, and famine, resulting in migration on an unprecedented scale in areas of already high tension; drought and crop-failure, leading to intensified competition for food, water and energy in regions where resources are already stretched to the limit.
- Scarce resources - whether energy, water or arable land - lead to a breakdown in established codes of conduct and, ultimately, to conflict within and between communities.
- The most vulnerable and the least able to cope will be hardest hit. There is no choice between a stable climate and the fight against poverty - without the first, the second will certainly fail.
- The Ministry of Interior and National Administration has a critical role to play in expanding the reach of climate change interventions in the short-to-long-term and peace keeping mitigating and resolve conflict arising from resource scarcity.